Carpe diem

 

Thai Mex's smooth road to success

 

 

BY RESTAURANTARAMA

Most of the time, we at Restaurantarama are privy to would-be restaurateurs’ solemn oaths that they will be opening their new eateries “in late spring”—which means August—or that they’re “just waiting on the health inspector”—which means that the kitchen equipment will be delivered sometime next month. (Unless it won’t.) In other words, opening a restaurant is a long road full of potholes. That’s why we were so amazed to hear Dan Herlong’s account of opening Thai Mex in Nellysford last July.

RESTAURANTARAMA
Dan and Ubon Herlong opened Thai Mex in Nellysford faster than you can say "curry and cumin."

 

Herlong and his wife, Ubon Herlong were traveling through Nellysford from Falls Church, where they had been living, on their way to Florida, where they planned to move. “My wife got info from a friend of hers that this restaurant was available,” says Herlong, referring to the former Thai Dutch Exchange spot on Route 151. It was a Thursday when the pair decided to change their plans and take over the space. Then, says Herlong calmly, “We worked steadily until we opened up on Sunday.” He adds, “We had a fair attendance.”

Wow! That’s what we call grabbing life by the chiles.

Part of the reason the process was so quick, Herlong explains, is that they’d already had their menu developed, serving it at various festivals over the last 13 years. It’s strange that the same spot that once housed an odd combination of ethnic cuisines, one of which was Thai (the Thai Dutch Exchange) now hosts another odd combination of ethnic cuisines, one of which is Thai. In the Herlongs’ place, crispy duck battles it out with chalupas, and everybody wins. There are stir-fries with ginger and Thai basil...and then there are tamales, tacos and burritos. There’s a full bar too: Have a margarita with your green curry.

So far, says Herlong, things are “ticking right along” at the hybrid eatery, despite a slow Wintergreen season. Given the greater familiarity most people have with Mexican food as compared to Dutch, we predict this place has a better chance of survival than Eddie Keomahathai’s Thai-Dutch venture, which took off from his successful Thai ‘99 empire but lasted less than a year. (The Herlongs’ apparent chutzpah shouldn’t hurt, either.) Drop in for a bit of half-Thai, half-Mexican, all-American melting pot fun.

 
 
 
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